Suji Choi & Chanwoo Hwang:Black Dog
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案例:Black Dog
品牌:Suji Choi & Chanwoo Hwang
技术实现: HTML5
亮点:
1.创意定位
韩国的两位创作者Suji Choi & Chanwoo Hwang以Black Dog为主题,以黑白风格和H5中的各种3D动态特效,讲述了一个可交互的温情故事。
2.主要剧情
There was something small and dark. At first I couldn't even know if it was there.But it was always by my side.When I first encountered it. I couldn't figure out what to do.But it crept slowly on me and when I got one step closer.It swallowed me up.I went down endlessly.deep into it.I was swept away.I didn't know if it was day or night.As if I was submerged.I couldn't feel anything.I couldn't lift even one finger.I kept going without destination and yet I couldn't still find the direction. When I gave up getting out. Someone opened the door.While Running away like that. I suddenly looked back . It was there.A small, black dog. It followed me. And I hugged the black dog in my arms.
3.特效和交互
利用多种3D动画特效,来表现和切换场景,让用户在一个又一个的视觉冲击下,跟随剧情一点点展开。交互方式,主要是点击,每一个场景有一个引导光圈,用户点击,触发场景转换和动效展示。
4.体验感受
一个好的H5作品一般需要从形式和内容两个维度进行打磨,而此案例形式上采用了黑白3D动画,内容上讲了一个温馨故事,还提供韩语和英语两个版本。很容易从视觉和故事上,进入人们的心灵。
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